March 18, 2008 – 12:17 am
As many of us Internet marketers look from the sidelines as acquisition and takeover talks swirl about Yahoo! I cannot help but to think back at a seemingly small yet significant mistake Yahoo! made in recent months.
When, how and most important WHY did Yahoo! remove the numbering as part of their search listings? Huh? What? What’s the big deal, you ask?
For the last several years I have been nothing short of impressed by the fact that Yahoo! searches have always had a higher conversion rate than Google searches for my clients. When I say my clients I do not mean a few of them. I do not mean some of them. I do not even mean most of them. I mean ALL of them. The conversion rates on Yahoo! have always been higher than the conversion rates on Google.
February 28, 2008 – 12:34 pm
Google stock took a downturn as reports from Google indicated that clicks on paid ads took an unexpected dive last quarter. Though some analysts claim this does not signal any change many do.
Consumers are becoming more savvy and that means they are distinguishing between organic listings and paid listings. Typically if an Internet searcher finds […]
January 25, 2008 – 2:32 am
It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility. Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can […]
January 24, 2008 – 1:13 am
Geographical targeting is one of the best ways to improve traffic for your firm’s site. You want to rank higher for specific keyword searches which include a location; for example, “personal injury albany ny.” Many of these can have millions of returns, which is why you have to be competitive and place yourself on the […]
January 18, 2008 – 1:08 am
Every year, readers of the Wall Street Journal are asked to nominate the most newsworthy lawyer of the year. Nominees for this year included former Attorney General Alberto Gonzales, Pakistan’s Chief Justice Chaudhry, and Roy Pearson of The Great American Pants Suit. However, the most surprising nominee that came from WSJ readers this year was […]
January 17, 2008 – 1:07 am
According to Michael Jenson of WebProNews, Google has managed to start indexing newly submitted websites in less than 24 hours (see: http://www.webpronews.com/blogtalk/2008/01/07/google-indexing-sites-in-1-day-again).
He’s found success by developing seven steps, as seen in his article, “7 Steps to Get Your New Site Indexed in 24 Hours” (see: http://www.webpronews.com/blogtalk/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours). The simple formula produces results, and it can […]
January 14, 2008 – 1:04 am
According to eMarketer, in 2008 U.S. companies will be spending approximately $27.5 billion on online advertising, which translates to about 9.3% of total US media spending. That’s a significant increase from 7.4% in 2007.
It’s obvious the market for internet advertising is growing, and in order to succeed you’ve got to be at the cutting […]
January 5, 2008 – 10:10 pm
Pleasing the search engine crawlers is essential to not only getting higher in the rankings, but also for just being included by the search engines. If you try to cheat, the crawlers can tell and you could be excluded from the rankings.
An HTML coded site is easier for the crawler to read, and will result […]
