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Simple Straightforward Success

Websites can succeed for many reasons. When looking at a successful website you can find many different things that may lead to its success. One thing that seems to be true of many successful websites is that they are simple, straightforward and easy to navigate.
Though many website owners and designers still get mired […]

Launching an E-Commerce Site

E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]

Improving Your Organic Rankings in a Geographic Area

Geographical targeting is one of the best ways to improve traffic for your firm’s site.  You want to rank higher for specific keyword searches which include a location; for example, “personal injury albany ny.” Many of these can have millions of returns, which is why you have to be competitive and place yourself on the […]

People Being Indexed in Google in 24 Hours?

According to Michael Jenson of WebProNews, Google has managed to start indexing newly submitted websites in less than 24 hours (see: http://www.webpronews.com/blogtalk/2008/01/07/google-indexing-sites-in-1-day-again).
He’s found success by developing seven steps, as seen in his article, “7 Steps to Get Your New Site Indexed in 24 Hours” (see: http://www.webpronews.com/blogtalk/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours).  The simple formula produces results, and it can […]

Internet Marketing - $27.5 Billion Projected for Online Ads in 08

According to eMarketer, in 2008 U.S. companies will be spending approximately $27.5 billion on online advertising, which translates to about 9.3% of total US media spending.  That’s a significant increase from 7.4% in 2007. 
It’s obvious the market for internet advertising is growing, and in order to succeed you’ve got to be at the cutting […]

Online Marketing - Behavioral Targeting

One of the biggest advantages of online marketing is it opens up the world of behavioral targeting.  Behavioral targeting allows marketers to find consumers through their online actions and interests, rather than advertising to a wide audience which often contains few people who will actually purchase the advertised product.  It also increases brand awareness, establishes […]

Optimization for Website Crawlers

Pleasing the search engine crawlers is essential to not only getting higher in the rankings, but also for just being included by the search engines. If you try to cheat, the crawlers can tell and you could be excluded from the rankings.
An HTML coded site is easier for the crawler to read, and will result […]

An SEO Friendly Site is Key

It is a gift when you can change the content of a website and make it SEO friendly. Most times you have to work within the original confines and design of a website. Often older websites are not set up with SEO in mind.

SEO is short for search engine optimization. This is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Often Internet users do not click through pages and pages of search results. It is very important that site ranks high in a search so that it directs more traffic toward the site.