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Improving Your Organic Rankings in a Geographic Area

January 24, 2008 – 1:13 am

Geographical targeting is one of the best ways to improve traffic for your firm’s site.  You want to rank higher for specific keyword searches which include a location; for example, “personal injury albany ny.” Many of these can have millions of returns, which is why you have to be competitive and place yourself on the […]

By Salvatore | Posted in General Marketing/E-Marketing, SEO | Comments (0)

Optimization for Website Crawlers

January 5, 2008 – 10:10 pm

Pleasing the search engine crawlers is essential to not only getting higher in the rankings, but also for just being included by the search engines. If you try to cheat, the crawlers can tell and you could be excluded from the rankings.
An HTML coded site is easier for the crawler to read, and will result […]

By Paul | Posted in General Marketing/E-Marketing | Comments (0)

An SEO Friendly Site is Key

December 28, 2007 – 1:22 pm

It is a gift when you can change the content of a website and make it SEO friendly. Most times you have to work within the original confines and design of a website. Often older websites are not set up with SEO in mind.

SEO is short for search engine optimization. This is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Often Internet users do not click through pages and pages of search results. It is very important that site ranks high in a search so that it directs more traffic toward the site.

By Salvatore | Posted in General Marketing/E-Marketing | Comments (0)