In an undisclosed deal, Microsoft has purchased TV Ad company Navic Networks, a TV advertising technology company.
“Navic is a great illustration of the continued investment that Microsoft is making in the TV space,” said Scott Ferris, general manager for emerging media in the advertiser and publisher solutions group at Microsoft.
We can expect more acquisitions in […]
The US Credit Crunch doesn’t seem to be a problem for online advertising, according to a new IDC Report that shows strong growth in the first quarter of 2008, which is forecasted to continue for the rest of the year.
“The current economic crisis puts pressure on advertisers to save money and find more effective marketing […]
Yahoo has made an agreement to be the sole advertiser on Walmart’s popular online store.
Under the agreement that has yet to be disclosed in specifics, a multi-year deal will allow Yahoo the exclusive right to video and text advertising on the retail giant’s website.
This will allow advertisers to start running ads on the popular […]
Websites can succeed for many reasons. When looking at a successful website you can find many different things that may lead to its success. One thing that seems to be true of many successful websites is that they are simple, straightforward and easy to navigate.
Though many website owners and designers still get mired […]
E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]
A sluggish economy is not match for the online shopper. Online retail sales are expected to rise 17% in 2008 bringing retail sales online (not including travel) to $204 Billion from $174.5 Billion in 2007.
Forester Research Group prepared a report for Shop.org (the online arm of National Retail Federation Group) that predicted this explosive growth […]
March 26, 2008 – 12:31 pm
If you’re business is currently investing in Google AdWords and you don’t have a landing page, get one.
Here’s why.
Web surfers have short attention spans… If they’re searching for a product or service you’re providing you want them to find it the second they click through your Google ad. If they don’t see it within seconds […]
November 7, 2007 – 3:02 pm
Characteristics of Keywords:
· Keywords make or break websites
· Keywords are the fundamental building blocks of the Internet
· To ignore keyword-based marketing strategies is to fail as an Internet marketer
· Choosing ineffective […]
October 30, 2007 – 2:19 pm
You work hard to get targeted traffic to your landing page, right? Don’t waste your efforts. Here are the top five components to experiment with on your landing pages that can lead to higher conversions (sales).
· Headlines. Make them count. Make them relevant and make them simple to understand. Your […]
October 29, 2007 – 2:19 pm
Images are a very important component of any web page. If your goal is to successfully market a product or service, then the images that you place on that page need to represent the benefits of that product/service. Irrelevant clip art and the like will not raise your sales statistics. Studies have shown that images […]
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