August 29, 2008 – 10:44 am
NBC’s effort to run advertising on streaming olympic games coverage was awarded a bronze medal by eMarketer.
NBC brought in $5.75 million from video ads in their streams, which may seem impressive until you compare it to what CBS made off of one single college tournament game last year (four times more).
Errors were made: forcing folks […]
August 21, 2008 – 11:59 am
Microsoft laid out its strategy for catching up with search giant Google at the Search Engines Strategies Conference and Expo in San Jose tuesday.
Satya Nadella, Senior VP of Search and Advertising at Microsoft, spoke about big investments and better technology to help shoot Microsoft up in the battle.
It’s rumored that the major software firms acquisition […]
August 14, 2008 – 10:36 am
Last year, spending on online advertising overtook that of mainstream TV in the UK last year.
With more than 40 percent or 2.8 billion pounds ($5.3 billion) in growth, online advertising now makes up for 19 percent of all UK advertising according to UK regulator Ofcom.
The report found that Britons are spending four times as much […]
August 14, 2008 – 10:27 am
Jimmy Wales, Wikipedia founder, is hoping to threaten Google’s dominance over internet search with the launch of Wikia Search, a project spearheaded by the founder of on of the webs most popular websites.
“Right now in the US in particular we have a really strong concentration of the industry,” Wales said Thursday at the Global Brand […]
August 7, 2008 – 12:24 pm
The Pew Internat and American Life Project reported that the search box and searching have become more common after a surveys results were posted.
According to the survey, nearly half of internet users will conduct a search on a typical day. In 2002 only a third of those surveyed said the same.
Searching has, according the to […]
Google is the McDonald’s of the Internet world. The problem is, there is no Burger King or Wendy’s competing against it. Yahoo has been sinking faster than a ship that collided with an iceberg and there is no Leonardo or Kate around to make watching it interesting. Microsoft is as effective in breaking into the […]
PPC ads are very similar to a Haiku poem — limited space, where each word must pack a punch.
Let’s be honest, a dozen words can be tough to sell with, but it can be done. It helps that people are used to internet ads, the limitations, and pretty savvy when it comes to analyzing text […]
In an attempt to wrest some of the search power of Google, Yahoo! will open its platform to 3rd party developers in its BOSS system.
BOSS, or Build your Own Search Service, will allow developers to use the existing databases and structures of Yahoo’s search, something that 3rd party developers would pay around $300 million to […]
Google announces a new powerful and free tool for media planners: Ad Planner.
Companies like ComCast offers this service for a fee, but Google is now offering up a less powerful version for free to its AdWords users.
The Ad Planner lets you search for the best sites to display your ads on.
When using Google Ad […]
In an undisclosed deal, Microsoft has purchased TV Ad company Navic Networks, a TV advertising technology company.
“Navic is a great illustration of the continued investment that Microsoft is making in the TV space,†said Scott Ferris, general manager for emerging media in the advertiser and publisher solutions group at Microsoft.
We can expect more acquisitions in […]
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