August 19, 2008 – 11:53 am
Araceli Parra and her firm were on the rocks a few years ago, with few leads, few new clients coming through the door, and a bad outlook for the future.
What did she do?
Use the internet.
After reading up and attending some seminars on web optimization and marketing, she gave it a go. Only 7 days after […]
August 15, 2008 – 3:10 pm
Too often companies and business owners decide to invest money in a website because ‘everyone else has one,’ which is okay. The problem is when the thought process ends there.
When you contact web design and marketing companies with that simple phrase, “we need a website,” they should be asking your the important questions you might […]
August 11, 2008 – 11:06 am
Legal issues are heavy, serious, and personal. Meet your client face to face on your website.
When visitors land on your website looking for your help, they need to know who you are right away. We need to instill trust and reputation almost instantly in order to get them to keep browsing and see your services, […]
August 4, 2008 – 10:43 am
We’ve talked about being active on other forums related to your practice to generate a larger profile and increase the exposure of your practice, but maybe you should just bring the discussion to you.
Putting a message board on your website has two big things in its favor: 1) It’s free or close to it and […]
You might be a diligent reader that commits every word to memory, but most folks just aren’t. Especially online.
When writing we usually seek to avoid repeating ourselves, but when it comes to online marketing, we should be productively repetitive.
If you’ve ever studied a foreign language, or any subject for that matter, you’re probably familiar with […]
What do you do? How do people think of you in words?
Answer those questions, and target those words.
For example, if your a patent lawyer in Washington, DC, people might think of you in words as “DC Patent Lawyer”, or “Patent Services in DC”.
Find the phrase that gets good search traffic (more than 50 searches a […]
There’s many places to get your content out into the world without paying a dime. Are you limiting yourself by ignoring social sites like Digg?
Digg, StumbleUpon, Reddit, del.icio.us, and the list goes on.
These are high traffic aggregators of news and article content that millions use every month. It doesn’t cost anything but a little bit […]
Law practices can often cover a wide range of areas, which can complicate your ability to rank high on search results.
This is because search engines like to find focused and specific sites to suggest first, and if your webpages reference too many areas and keywords, it can dilute the PageRank and relevancy in the search […]
Besides being active on your own site, you need to be joining in the larger conversation around the web.
It’s good that you’re writing a ton of fresh content that readers are eating up, traffic is growing, and your blog has become a hit with a dozen comments on each post.
But what about elsewhere?
Now that […]
Among the many options you have as a Lawyer starting to create an internet presence, you could do much worse than start with a blog.
Blogging has several advantages over creating a full blown website:
Cheap. Blogging software such as Wordpress is free, and you can even have them host the blog for you (Wordpress.com or Blogger.com […]
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