What is the role of public relations in business? With consumers flocking to the Internet to find everything from a luxury handbag and the best online stock trading company to the best wedding toast and VoIP wholesale rates is there still a place for traditional public relations?
In a word. Absolutely! As an Internet marketer whose company does absolutely no offline public relations, I still tell clients repeatedly that there is great value in traditional public relations. Top public relations gurus like Christine Dunn of Savoir Media harvest the power of the Internet and partner with online marketers to create cohesive plans that have the greatest impact for their company.
Newspapers, news programs and magazines are all powerful marketing vehicles that can change a business’ success overnight. Establishing a strong web presence, having a compelling website and product or service and a well-written and informative blog can all make you and your business more attractive to media outlets hungry for information and stories.
January 21, 2008 – 1:11 am
There are many reasons to develop and maintain a blog on your firm’s website. A legal blog can be used to add content to your site, improve your organic search engine rankings, help place you as an expert in your field, and exist for customer reference.   Blogs also help develop regular traffic, driving up search […]
January 18, 2008 – 1:08 am
Every year, readers of the Wall Street Journal are asked to nominate the most newsworthy lawyer of the year. Nominees for this year included former Attorney General Alberto Gonzales, Pakistan’s Chief Justice Chaudhry, and Roy Pearson of The Great American Pants Suit. However, the most surprising nominee that came from WSJ readers this year was […]
January 15, 2008 – 1:05 am
Word-of-mouth advertising is the most time honored form of advertising available, and very effective if used correctly. Despite the many other forms of advertising available today, you can still utilize these skills in the online world by participating in forums and discussing your business and products. The idea is to advertise without being intrusive.
Start by […]
January 10, 2008 – 6:13 pm
Once you have a professional and effective press release, it’s time to submit it to the various distribution sources.  There are several ways of doing this - you can go about doing it yourself, hire a freelancer, or hire a firm to do it for you. The process of developing distribution sources can be complicated and […]
January 7, 2008 – 6:05 pm
Press releases are a way of distributing information. You can inform the internet community about current events, new websites, or other important occurrences within your business by releasing an effectively written press release to appropriate distribution hubs.
First, draw readers in with a great headline. An effective headline is interesting, eye-catching, and does not contain any […]
November 4, 2007 – 2:24 pm
1. Choose your topics according to your interest. Writing can become monotonous unless you are writing about something that you feel passionate about.
2.  Choose and target a specific niche. You will achieve much better results by getting specific. There is far too much competition for generalized keywords like “sausages”. Instead, get specific. […]
October 13, 2007 – 8:01 pm
‘All the world’s a blog’, or at least it seems to be these days. If you don’t have a blog, you’re way behind the times. In addition to having a blog, you have to know how to get people to your blog. That comes through blog optimization.
While you can hope that one person will read your blog and pass it on to a friend who will pass it on to a friend, and so on, you have a better chance of getting the hits you want through blog optimization. Unfortunately, many people don’t realize the importance of blog optimization and then don’t understand why their blog is gathering dust instead of responses.
As you may know, Google has made some changes to how search results are displayed. You may have noticed some of the changes and you will continue to see them being made.
As part of their new display, website pages appear along with image and video results, as well as news and blog results for searches.
What […]
August 24, 2006 – 8:17 am
The optimized press release is a mini-version of an integrated solution. As the technology for delivering optimized press releases has improved over the last two years, the power of the optimized press release has exploded. Now, more than ever, the optimized press release offers a microcosm of integrated Internet marketing solutions.
Generating traffic, improving […]
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