August 13, 2008 – 12:04 pm
Google’s Adwords has a wide variety of tools and literature to help you get your site performing well on paid searches.
If you’re just starting out your campaign, one tool of particular use is the Adwords Keyword Tool. The tool helps you find keyword suggestions based on your own ideas or what you’ve seen competitors use, […]
August 6, 2008 – 11:17 am
Google has it’s own list of advice for making a landing page, and as usual, its chock full of good practices.
Google breaks a landing page down into three categories:
Relevant and Original Content
Transparency
Navigability
Remember, the page your AdWords ad links to has an effect on the ranking and relevance of your ad, which in turn effects both […]
Any pay-per-click campaign ultimately depends on a landing page. Getting good placements at a good price, and drawing in the right focused traffic is hard, but getting users to stay might be even harder.
Landing pages need to established credibility instantly. This means the design aesthetics and the high priority copy (headlines, bullet points, etc) need […]
Sometimes we’re tempted to put in short, generic keywords in the hopes of getting more clicks and more attention. When it comes to PPC campaigns, this isn’t a good idea.
While you *may* get more clicks, they’re going to be mostly useless. The more generic your Keywords, the more generic your audience. A percentage of people […]
You may have noticed that Google has added in some new math to figure your ads Quality Score, which had a direct impact on how much you’ll be paying to display your ad.
The time it takes the landing page of your ad to load can aversely effect the QS now, so it’s time to take […]
Web promotion and optimization always ends up relying on content. A good design and accessibility are important, too, but in the end, its the website copy that makes or breaks the deal.
With your Pay-Per-Click ads its no different.
So what do we do with those precious few characters we’re allowed to put into our advertisements? To […]
All major online advertisers allow you to use multiple ads for the same keywords, which you can use to optimize and test the effectiveness of your copy.
Sometimes just changing one word in your PPC copy can result in more clicks, but you wouldn’t know it if you’re not running multiple variations on the same keywords.
Many […]
When positioning your PPC ads, search engines take a look at where you’re directing the customer. If the landing page is not “relevant” to the keywords, you’re not going to get good placement and you’re going to pay more per click.
Before you create an ad for AdWords or other PPC services, make sure you’ve got […]
PPC (pay per click) campaigns are an affordable and highly effective way to market your business and promote sales. When it comes to creating your ads, make sure you keep specific and target search phrases rather than try to create a general, catch-all advertisement.
Studies have shown the customers respond best to a search engine ad […]
If you’re running a PPC Campaign through Google AdWords you can use their Negative Keyword list to cut your costs and maximize the ROI on your campaign.
If you’re running up costs on your PPC campaign and ending up losing money rather than making money, take a look at the keyword traffic that is least successful […]
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