August 13, 2008 – 11:52 am
Inbound links, or sites linking to your website, are one of the most important factors in your Google PageRank and search engine relevancy.
If no one is linking to you its possible to rank well, but its an uphill battle. Getting sites to link back to your content will keep your site popular in search engines […]
August 6, 2008 – 11:27 am
Brandon Cornett of Arming your Farming shared a scary tidbit on his blog recently: “The average real estate website gets enough traffic to support the real estate agent’s marketing and business goals, but her or she is not capitalizing on that traffic”.
Can it be true?
I bet it is.
Brandon went on to give 5 general rules […]
We’ve spoken regularly on the blog about writing content articles that can capture organic search leads, motivate users to share contact information, and establish your credibility and expertise.
There’s always something more to be said, ideas to be shared, on the topic of content and articles. Your sites textual content is King, after all. While it […]
Any marketing strategy typically revolves around a brand, its promises, and its image. Have you considered yourself in this light?
You need to stand out, capture peoples interest, and give them something that others aren’t offering.
Surely you have a skill set, experience, and a niche in the market that sets you apart, or a manner in […]
Your knowledge and services as a Real Estate Agent are indispensable to people moving to your area. Are you using it to bring in new leads?
You, the relocating person, and the internet are a perfect match. Most likely, someone moving to a new area will turn to Google or other major search engines first, and […]
Brandon Cornett from this blog has announced a new directory for Real Estate bloggers to get listed in.
As we’ve discussed previously here, getting your site out into indexes and directories can be a great way to boost your exposure, traffic, and image.
This particular directory isn’t free, but at $29.00 it’s not cost prohibitive either.
This is […]
Capturing leads on your Real Estate website is the main reason it exists. You want to generate interest and collect information about those people interested so you can continue targeted marketing towards them, hopefully leading to a successful sale.
Getting people to cough up just their email address, let alone phone numbers or names, is not […]
Video captures your visitors attention better than static pictures — are you using it to promote your properties and your realtor practice?
Using services like YouTube to host your video for free, for a little work on your part you can make walk through videos of your properties to give visitors an indepth, narrated experience of […]
If you’ve optimized your website, created interesting content, solid listings, and are receiving a ton of traffic, congratulations!
But are you capturing leads from your traffic?
If you’re scratching your head, pay attention.
Tons of traffic and success is great, but if you’re not capturing leads (getting contact information and building a lead database) then you’re missing […]
For every type of business clever advertising and catch phrases can only carry you so far. For big money purchases like a new home they are even less effective.
With the explosion of Social Media, studies have shown that third party recommendations are more influential in consumer spending than any form of advertising, and this applies […]
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