August 19, 2008 – 11:35 am
In our quest to build links we can sometimes go to far, or just get tempted to take an easy option that looks good at first glance.
You should be thinking hard before having your link put on any site, especially if that site is a ‘link farm’.
When you read the Wikipedia entry on link farms, […]
August 11, 2008 – 10:58 am
While not exactly an SEO issue, it is so closely related to the converting those visitors you receive from SEO efforts that it bares mentioning here.
Does your page take too long to load?
After all the hard work you put into ranking high on search engines and generating traffic, you could be shooting yourself in the […]
August 4, 2008 – 10:34 am
Before setting out to Search Engine Optimize your website for the magic words, make sure you know which words are the magic ones to begin with.
There’s a sea of software out there that can easily run you more than $1,000 but doing research doesn’t have to break the bank or cost you a single cent […]
Aim for the middle with your keywords. It may sound a bit backwards, but it will bring you more traffic in the end.
By aiming for the middle, we’re targeting less-popular keywords that are highly specific to our content rather than the big and obvious keywords that the entire WWW is after.
This means higher rankings for […]
The title tags of your web pages are extremely important should contain relevant 1st and 2nd tier keywords in a short, descriptive way.
And unless your company name is well recognized and a household name, get it out of there.
For the typical small business competing for good search placement, placing your company name in your title, […]
There’s only one place on your website where a list of keywords is acceptable: in the meta tags.
Otherwise, don’t do it.
In our desperation to get higher positioning on Google and other search engine rankings we sometimes take risks that aren’t well thought out.
We know that we need keywords, and that keyword density is important, […]
Search Engines, primarily Google and Yahoo!, provide webmasters with a pretty thorough set of tools and tips which are free and should be taken advantage of.
Google Webmaster Central
This area allows you to submit your site to the search engine, use free tools to see how your site is ranking and monitor your traffic, and helps […]
If you’re thinking of getting rid of old content or changing the URL of that content, think again.
The older content on your site will naturally rank higher than newer content that is equally optimized and well written.
Consider making sure links to newer content are prominent on these older pages, but do not toss them […]
In a story published today, Matt Cutts discussed why good directions and other improvements can help get your website noticed by Google.
Most of Cutts’ tips involve issues discussed regularly here, such as the importance of keywords and tags, but he shed light on another important tool: good directions.
Google’s Local Business center (google.com/local/add) is the place […]
Vinton Cerf, a Google Executive, speculated that soaring gas prices might actually help to ‘fuel’ online growth (pun intended).
Although I’m not happy with increased oil prices, the Internet (industry) may actually benefit from that as people turn to it as an aid to improve their efficiency … We may turn increasingly to video conferencing or […]
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