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category archive listing Category Archives: Yahoo!

MySpace Beats Yahoo in Display Ad Views

Industry data shows that Fox Interactive Media, led by its flagship Myspace.com site, has beat out Yahoo Inc and it’s member sites in the US market for online display advertising.
Web audience measurement firm comScore said this week that Fox Interactive’s sites garnered 56.8 billion advertising views in June while Yahoo managed 53.1 billion.
However, while viewership […]

Yahoo Wants To Mesh Internet and Television

After various rumors and online whispers Yahoo has unveiled plans to mesh the power of the Internet with Television.
Eric Kim, Intel Senior VP at Yahoo, vowed that television “would no longer be a passive experience unless the viewer wants it that way.”
“This effort is one of what we believe will be many exciting new ways […]

Online Marketers Unhappy with Microsoft/Yahoo Fiasco

Search Engine Marketers are unhappy with the aftermath of the Microsoft/Yahoo talks and failures, which has ultimately led to Google gaining an even stronger hold over the search market share, now nearly 70 percent.
“We always have a need for multiple sources of quality traffic and we don’t see that need going away as Google’s share […]

Yahoo! Awaits Shareholder Anger

Tomorrow afternoon Yahoo! is expecting to here it all from angry shareholders at their annual meeting.
The major search giant recently made peace with rogue investor Carl Icahn, but many other shareholders remain angry with managements performance and handling of recent events, primarily those concerning botched deals with Microsoft.
Yahoo’s stocks plunged more than 30% after Jerry […]

Microsoft CEO Steve Balmer Advocates Big Web Investments

Microsoft Steve Balmer reiterated the need for big web investments, claiming they will reep large benefits in the future.
“We have the opportunity to create, by pursuing this world in which everything goes digital, is certainly at least 40, 50, 60 percent or more of our total economic value today,” Ballmer told analysts.
Microsoft has serious skill […]

Yahoo Warns Shareholders

Yahoo posted an open letter on its website to shareholders warning that activist investor Carl Icahn’s agenda presents “significant risk” to their investment.
“Your board of directors believes strongly that the Icahn-Microsoft agenda - as presented to us jointly last week - will destroy stockholder value at Yahoo, serving only their very narrow special interests, clearly […]

Yahoo Invites 3rd Parties to Help Build Search Power

In an attempt to wrest some of the search power of Google, Yahoo! will open its platform to 3rd party developers in its BOSS system.
BOSS, or Build your Own Search Service, will allow developers to use the existing databases and structures of Yahoo’s search, something that 3rd party developers would pay around $300 million to […]

Google-Yahoo Deal Under The Justice Department’s Lens

The U.S. Department of Justice has opened a formal investigation into the online advertising deal between Google and Yahoo, The Washington Post reported Wednesday.
Information provided by anonymous sources say that the Justice Department’s antitrust investegation will be seeking documentation from both Google and Yahoo as well as other large internet and media companies.
Under the deal […]

Yahoo and Microsoft Chatting With News Corp., Time Warner

After the failed take over of Yahoo and the withdraw of Microsofts offer, Yahoo shares have fallen and Microsoft remains on the hunt.
Yahoo is looking for ways to bring their stock value back up to the levels it enjoyed up until the break-off of talks with Microsoft, and Microsoft still needs to grow its […]

Google and Yahoo! Back In Bed

After running a test a several weeks ago, Google and Yahoo have inked a long term deal.
Before anything really happens, however, the deal is being investigated for 90 days for possible trust violations.
The move will see Yahoo search results using Google’s superior technology to display ads along its results. The partnership should boost annual revenue […]