Vinton Cerf, a Google Executive, speculated that soaring gas prices might actually help to ‘fuel’ online growth (pun intended).
Although I’m not happy with increased oil prices, the Internet (industry) may actually benefit from that as people turn to it as an aid to improve their efficiency … We may turn increasingly to video conferencing or […]
The ongoing saga between Yahoo and Microsoft isn’t put to sleep yet, thanks to outraged shareholder Carl Icahn.
Icahn wrote a scathing letter accusing the Yahoo board of entrenching its position and sabotaging the Microsoft buyout offer without allowing shareholders to determine what in their best interest.
Icahn has filed a lawsuit and hopes to have […]
Google’s indexing webcrawler (the bot that goes through your site periodically for search indexing) only indexes the FREELY accessible content on your page. If you all your good content is locked away for users, time to let some of it out.
If all the really good, SEO optimized content you are producing is only available to […]
The Board of Directors at Microsoft have met to determine their course of action with internet giant Yahoo.
Microsoft has been reluctant to go over their $33 per share offer, which, according to inside sources, is a few dollars less than Yahoo’s shareholders and management are looking for to make the deal go through.
The Wall Street […]
Over the past few weeks the Microsoft bid to buyout online advertising rival Yahoo has seen raised rhetoric.
Thus far, Yahoo has been unwilling to accept Microsoft’s offer, claiming that it undervalues the firm and its potential future earning power.
Now Microsoft’s CEO has said he will walk away from the deal and offer a lower number […]
April 17, 2008 – 12:38 pm
Yahoo seems to be considering handing over its search advertising operation to industry giant Google, reports say.
Yahoo announced a successful test run carried out last week, after using Google’s services to run ads along its search results.
Officials from both Yahoo and Google had declined to comment.
Yahoo has been looking for ways to get away from […]
April 17, 2008 – 12:14 pm
Online retailer of collectibles BigReds.com has filed a claim for over $1,000,000 USD in damages and injuries against internet giant Yahoo.
The click fraud in question is said to have occurred between 2002 and 2006 with clicks coming from Overture/Yahoo Advertising affiliates.
In the lawsuit, filed earlier this month in the U.S. District Court for the Eastern […]
March 18, 2008 – 12:17 am
As many of us Internet marketers look from the sidelines as acquisition and takeover talks swirl about Yahoo! I cannot help but to think back at a seemingly small yet significant mistake Yahoo! made in recent months.
When, how and most important WHY did Yahoo! remove the numbering as part of their search listings? Huh? What? What’s the big deal, you ask?
For the last several years I have been nothing short of impressed by the fact that Yahoo! searches have always had a higher conversion rate than Google searches for my clients. When I say my clients I do not mean a few of them. I do not mean some of them. I do not even mean most of them. I mean ALL of them. The conversion rates on Yahoo! have always been higher than the conversion rates on Google.
November 4, 2007 – 2:23 pm
1.   Use advanced and standard match types. Unless you are tightly restricted in budgeting terms, begin with match types set to advanced. Track your results and modify as necessary.
2.  Bid gaps can provide advantages. Until you are a large advertiser, do not blindly bid across all keywords. Instead, bid […]
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