The US Credit Crunch doesn’t seem to be a problem for online advertising, according to a new IDC Report that shows strong growth in the first quarter of 2008, which is forecasted to continue for the rest of the year.
“The current economic crisis puts pressure on advertisers to save money and find more effective marketing channels,” said Karsten Weide, program director for digital marketplace and new media at IDC.
“Effectively, the crisis accelerates the shift of advertising budgets from traditional media into new media.”
While the credit crunch is predicted to see an overall trend of cutting back on advertising, online advertising will continue to grow thanks to its higher ROI and affordability.
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