HGTV has recently launched its own real estate focused web site called FrontDoor.com.
If you take a look at the site, you’ll see that they are doing exactly what we’ve been recommending here on the White Hat Marketing blog.
- USER ORIENTATED DESIGN — The FrontDoor.com website is designed to be easily used by browsers. A giant, easy to use search engine prompt dominates the site, and since people come here to browse for homes, this is a great idea! All other information is clearly labeled under large navigation tools at the top and side of the page.
- LOTS OF FOCUSED CONTENT — Just a couple of days ago we recommended writing up some articles about buying a first home, or about the regions in which you work. FrontDoor.com is doing the same thing. They have a large resource center for browsers that contains a wide range of information. People really like information.
- THEY’RE REALLY, REALLY VISIBLE — It helps when you have an entire network of cable TV channels to promote your site’s launch, doesn’t it?
YOU CAN DO IT, TOO
…and without cable TV advertising! While people are going to notice the TV ads and look up the site directly, in the long term it’s the sites structure and content that will keep traffic flowing in.
Simply put, you don’t need a huge budget or a network of TV channels to have success with your realty website. That’s because you’ve got an extra bonus to offer buyers that FrontDoor.com’s model can’t copy: localized, specific expertise. While sites like FrontDoor.com provide a broad picture for homebuyers they don’t deliver the local, focused information that buyers ultimately need before making a decision.
You do.
Use this resource by writing up your own focused articles on the areas you know best, and you’ll be seeing lead generation take off from your web presence in no time.
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